Music is able to change our mood and feelings. Music is able to make you feel sad or on the opposite bring you the flush of energy. That is why it is not a secret anymore that all the music we hear in the shops or cafes isn’t chosen by occasion. The experiences marketing specialists choose the right soundtrack for their clients in order to increase the sales and create the required atmosphere.
You may be surprised but people have started using music for changing the customer’s behavior and mood since the previous century. In the beginning of the 20th century the talented American engineer D. Sclaur offered to use relaxing music in order to make the people feel safe in elevator.