MTV channel generally dedicated to music entertainment was founded many years ago. It broadcasted first time on the 1st of August, 1981 and the first words the viewers heard were: “Ladies and gentlemen, rock and roll”. At first, only the citizens of New Jersey had a chance to watch this channel and now it is watched worldwide.
The cannel logo is a capitalized M letter with a tiny “tv” sign styled as graffiti and was the idea of Manhattan Design group members.
The first music video shown on MTV was “Video Killed the Radio Star” by The Buggles. MTV immediately became the symbol of youth culture. First VJs were Mark Goodman, Nina Blackwood, Alan Hunter and others. Within a year of constant broadcasting the viewers of MTV numbered 2.1 billion people. On March 1st, 1982 there was an advertisement called “I Want My MTV” issued and David Bouie, Mick Jagger and other stars took part in it. The official channel logo appeared that time and the promotion video with a cosmonaut setting the MTV flag on the Moon was the most popular then.
At the start the channel was accused of racism as Afro-American singers and bands’ videos were not aired. As soon as Michael Jackson was featured there with his song “Beat It” the charges were removed.
The number of programmes was constantly increasing. Originally MTV channel aired only music videos and in 1984 Top 20 Video Countdown show started broadcasting and after few months the first MTV Video Music Awards ceremony occurred. More young talented people were involved and the channel started airing various sitcoms with Adam Sandler, Ben Stiller, Chris Rock starring. Kurt Loder, the former Rolling Stone magazine editor took part in launching MTV News project.
Finally MTV channels started spreading worldwide and by the middle 90s it came to Czechoslovakia, Poland, Italy, Germany, the United Kingdom, Australia, Kenya, Brazil, Russia Portugal, China and South-East Asia.
The first cartoon series appeared in 90s as well. Beavis & Butthead, Daria, Celebrity Deathmatch were the first ones to air. The company studio moved to Times Square in New York where the new project MTV Live was launched. Its purpose was to show the most popular music videos, interviews and live shows featuring worldwide music stars.
MTV Movie Awards made its start in 1992 and this marked the significant changes in the channel content as a lot of broadcasting time was provided to different TV shows like Jackass, Wildboys, Viva La Bam, etc, in the beginning of 2000s. Newlyweds, Osbournes featured the casual life of the stars and the Pimp Up My Ride and Punk’d shows were launched in 2003. The music itself that MTV used to be dedicated to moved to VH1, MTV Hits, MTV Jams and MTV2.
MTV never supported videos featuring violence, homophobia, guns, drugs, criminal and so on. There were various campaigns aimed at youngsters to encourage their social and political activities and involving them to solving the problems of environment. MTV was the first channel to warn the young people about AIDS, discrimination and violence.